MINI Coupe: “Another Day. Another Adventure.”

The “Another Day. Another Adventure.” international campaign will be launched to coincide with the world premiere of the new MINI Coupé at the IAA International Motor Show. MINI fans will be able to experience not only the sporty two-seater but also real driving fun through TV, print and the social web.

The new MINI Coupé is the latest member of the MINI family. The two-seater has a license for everyday adventure – as shown in the campaign. The “Another Day. Another Adventure.” slogan itself clearly signals that MINI is taking an unconventional approach with this campaign.

TV and print
The three TV commercials showcase the new MINI Coupé as the ideal companion for every adventure. The three locations of Rio de Janeiro, Iceland and Hong Kong promise fascinating landscapes and cultures.

In the “Sunday in Rio” TV spot, the MINI Coupé accompanies dancers to the legendary Carnival in Rio and transports viewers to a colourful world of samba. In “Tuesday in Iceland”, the MINI Coupé and its somewhat suspicious passenger are driving across a remote winter landscape; in the third, “Wednesday in Hong Kong”, a MINI Coupé driver “kidnaps” an attractive young woman in a breath-taking car chase. Acclaimed cameraman César Charlone, who was nominated for an Academy Award for best cinematography for his work in “City of God”, was brought in to shoot the films under the direction of Kevin Thomas of THOMAS & THOMAS Films.

The corresponding advertisements and billboards will also instil a thirst for adventure with the MINI Coupé. The locations used in the TV commercials also provide the background for print advertising.

Read More: http://www.bmwblog.com/2011/08/30/mini-coupe-%E2%80%9Canother-day-another-adventure-%E2%80%9D/